- Provided all dentists across multiple locations with quick and seamless access to the dashboard.
- Designed the dashboard to display real-time data, including lead and call tracking capabilities.
- Reconstructed the account structure entirely from the ground up.
- Rewrote ad copies to clearly convey the right messages and promotional offers.
- Analyzed and refined negative keywords to reduce irrelevant traffic.
- Advised reducing monthly budgets for dentists in specific locations where campaigns were already performing optimally, achieved by eliminating inefficient keywords and misleading ad content.
Pay Per Click Strategy for
Leading Dental Franchisor in Canada
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Challenge
Lightning Dental Lab, a prominent dental franchisor in the Canada, faced the challenge of maintaining a consistent flow of patients across its eight locations. Their previous franchise digital marketing agency had failed to deliver the necessary results and attention to keep the dentists fully occupied. The main source of leads at the time was Google Ads.
Solution
In just one week, we developed a dashboard that provided dentists with full visibility into the performance of their Google Ad campaigns. Although there were some initial transition challenges, our PPC specialists optimized and completely revamped the Google Ad accounts to eliminate any lingering issues from the previous setup. We also created high-quality landing pages to improve quality scores. These efforts led to significant improvements across all locations.
Results:
Solution Breakdown:
