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Programmatic Advertising Services

Reach your potential customers at the right time

Let's Talk Potential

What is Programmatic Advertising?

This approach allows you to connect with potential customers precisely when they are ready to make a purchase. Programmatic advertising enables highly specific targeting, reaching audiences wherever they are.

Its adaptability lets marketers engage competitors' customers, define targeted geographic zones, leverage company data to remain prominent with former customers, and more.

TACTICS

Connect with potential or existing customers using targeted digital advertising, employing a mix of strategies to engage potential customers at the optimal digital touchpoints.

Connect with the ideal customer at the perfect moment.

What can you do with Programmatic?

Targeting people in the right area at the right time

Using geofencing technology, we can create a virtual boundary around a specific geographic area to deliver your brand’s message to those within the vicinity.

Keep your brand at the forefront by setting up a virtual fence around your building to engage those who have visited.

Competitor Conquesting: Encircle your competitors' physical locations with a virtual fence and display your brand directly to their customers in real-time.

Set up geo-fences around businesses that provide products or services related to yours.

Create a virtual boundary around your service area with branding ads, ensuring that locals think of you first when they need your products or services.

Data Onboarding

Leverage your business database by integrating data such as purchase history into your advertising campaigns to enhance conversion rates.

Utilizing business data to craft personalized ads targeted at the appropriate individuals can significantly boost the return rate for each customer.

Creating a look-alike audience based on your past customers enables your ads to consistently reach the ideal customer.

Target individuals across the web who are searching for your services, delivering your message tailored to their behavior.

How can you determine someone's intent to purchase? Their online activities reveal their intentions, allowing you to connect with them on any device—be it a phone, desktop, or tablet.

Keyword search retargeting identifies potential customers based on their search terms and displays your branded ads to these individuals.

Competitor Conquesting: Target potential customers who search for competing brand names, ensuring your brand remains prominent wherever they browse online.

Site Retargeting

It's inefficient to drive traffic to your site if 98% of visitors leave without engaging. Site retargeting helps you re-engage those who have departed, optimizing your overall investment.

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98% of visitors exit a website without performing any actions.

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Retargeting ads typically have a click-through rate that is ten times higher than that of standard ads.

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Visitors to your website who encounter your display ads are 70% more likely to take action or make a purchase on your site.

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98% of visitors exit a website without performing any actions.

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Retargeting ads typically have a click-through rate that is ten times higher than that of standard ads.

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Visitors to your website who encounter your display ads are 70% more likely to take action or make a purchase on your site.

Persona Targeting

Are you aware of your target audience? Sharpen your focus on their identity and connect with them across all devices.
Highly defined audience
Targeted top-of-funnel
Highly relevant messaging
Increased brand awareness
Efficient ad spend
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Contextual/Category Targeting

Contextual targeting identifies potential customers engaging with content relevant to your offerings across the internet. Gain an edge over competitors by using their brand names as keywords in your campaigns, displaying your ads on websites that mention those competitors.

Contextual Targeting

Target sites that contain a keyword that you designate as relevant to your product/service

Category Targeting

Focus on users engaged with content that aligns with what you provide.

Geotargeting

Geotargeting sends highly tailored messages based on identity and behavioral profiles within a specific geographic area, down to the ZIP code level. This method is particularly effective for brand marketing.

We can deliver the appropriate content to the right person, no matter their location.

Display

Compelling display ads have the potential to cover 99.9% of the internet’s available advertising space.

Mobile

Our mobile technology leverages geo-fencing with conversion zones to enhance traffic, and utilizes mobile exchanges such as MoPub and Millennial Media for optimal reach.

Video

We support pre-roll, mid-roll, and in-banner video formats, and can distribute these across in-app, mobile web, and desktop browser inventories.

Are you ready to place your ad in front of customers who are looking to buy?

Get Started Now

Frequently Asked Questions

Programmatic Advertising Services FAQs

How does programmatic ad buying work?

Programmatic ads operate with two primary participants: the Publisher (website owners with digital space available for ads) and the Advertiser (entities looking to purchase ad space).

The mechanism begins when a user visits a website. The Publisher then lists available ad space for auction. Advertisers bid on this space, with the highest bid winning the auction. The winning advertiser’s ad is then displayed on the Publisher’s website, where it may attract clicks and conversions from users.

Programmatic Advertising employs sophisticated algorithms to execute the sale and placement of ads almost instantaneously.

Explain different types of programmatic advertising?

Real-Time Bidding (RTB) is a form of programmatic advertising where online ad spaces are auctioned off in real-time, allowing for the purchase of thousands of impressions simultaneously.

Programmatic Direct allows advertisers to secure guaranteed ad spaces directly on specific publisher sites or chosen websites.

What are the benefits of programmatic advertising?

Programmatic advertising offers a host of advantages that were not conceivable even five years ago.

Key benefits include targeting specific and relevant audiences, accessing ads in real-time, employing lookalike and interest-based targeting strategies, and utilizing real-time reporting and data insights.

How much does programmatic advertising cost?

Programmatic advertising operates on a Cost Per Impression (CPM) model, where costs are determined per 1,000 ad impressions displayed on a website. Typically, the price ranges from $0.50 to $2 per thousand impressions.

It’s important to note that the cost of programmatic advertising can vary based on a variety of factors and parameters.

Will programmatic ads be effective in 2024?

Year after year, programmatic advertising continues to experience substantial growth, expanding from display ads into native, mobile, and video advertising sectors.

Research indicates that by 2024, the expenditure on programmatic video advertising in Canada and US is expected to approach approximately 85 billion dollars.